How to Pitch your Business to
Investors.
The need to
properly prepare for a good pitch that can excite and attract a potential
investor cannot be overemphasized. There are investors out there willing to
invest in your idea or already established business, BUT you need to sell your
idea or business in a way that guarantees them that they are not making a huge
mistake that might cost them their money.
At teapotNG, we do not only
fund established business looking to expand, but we also invest in business
ideas with great potentials, but you have to convince us that we will get my
money back and of course make profit after a certain period.
teapotNG recently invested millions of Naira
in an idea, a digital product because we saw a path to making profit on our
investment, a path to growth on investment a future for the product. I and my
team believed in it. We were convinced of a return on our investment and that
is all there is to know for us. We supported the idea from scratch, going
through the plan, providing developers to bring the product to life. The
product went live few weeks ago, and it is growing as expected.
Every
businessman/woman need a speech that excites and persuades an investor. You
need to do thorough research about the industry, the product/service you are
looking at launching, the problems your product/service will be solving. And
also, using the right language is a must too. As a business, your choice of
language when you are pitching your business for financial is important. Your
pitch must exude confidence, show that you have done your homework and you know
what you are talking about. Be bold, be confident and go for it.
At teapotNG
these are some of the questions we ask and things we look out for before we invest
in a business, in addition to doing a due diligence on the business and the
business owner:
· Your business (product/service) must
provide solution to a particular problem, and you must be able to show that your
business model is sustainable and will be profitable (Though nothing is
guaranteed but a good plan goes all the way to show us how the business can
survive and thrive/grow).
· If you are an existing business and
you have started recording sales, it would help if you can provide a record of
your sales within a particular timeline and how you intend to maintain sales
even after you receive funding. Bank statements showing your sales record will
be handy.
· You have to provide a detailed
business proposal showing the financial projections of your business over a
certain period of time.
· More importantly, you should be able
to show how profitable your business is, as no investor would like to lose
their money. What your current order balance is, what you expect it to be after
receiving investment.
· Make sure the passive expenditure in
your business is already taken care of, any investment you receive should
primarily go toward increasing sales.
· And of course, that our investment is
guaranteed to yield profit for you and us.
