Digital Marketing Strategies for Small Business Owners
Posted 05 Dec, 2019
Author - Aderonke Adekunle
Digital Marketing
Strategies for Small Business Owners
A digital marketing strategy is an important part of the overall
marketing strategy of a business. Small business marketing can include many
offline local advertising methods but needs to include a healthy portion of
digital marketing strategies to be successful and maximize sales in today’s
economy.
A small business that is doing most or all its business online needs to embrace
a digital marketing strategy that helps it to be seen by online users.
Here are some essential digital marketing strategies to market your business:
1. BUILD A GREAT BRAND.
Branding is a way of defining your business to
yourself, your team and your external audiences. Good branding is for everybody
and it doesn’t have to be expensive. Especially in the digital age, there’s
plenty you can do to make your business memorable for your clients and
customers.
When it comes to branding and identity, it’s crucial to have a memorable
business name, elegantly designed logo, eye-catching colours, beautiful and
professional website and other elements that help communicate your strategic
positioning to your customers. All these pieces should work together to evoke a
very specific tone and feeling.
2. CREATE EDUCATIVE CONTENTS.
This strategy revolves around giving prospective customer information about
your product or service, as well as information in general. Everyone is trying
to sell, but those that can inform are more likely to get sales. People will
attribute a certain level of expertise to a company, and this instils
confidence in the consumer.
You should create relevant content showcasing your business values and the care
you take to resolve people’s problems with your products or services. Then,
distribute the content through a wide range of channels online. This way
of content marketing is a proven tactic to drive the traffic
towards your business from varied sources.
3. BE ACTIVE ON SOCIAL MEDIA.
Social
media can be a great way
for small business owners to connect with prospects and customers. Done right,
it can make sales skyrocket. Some entrepreneurs have even built an entire
business on social media platforms like Instagram, Facebook, and Twitter. The
purpose of social media for businesses is to attract, engage and retain
customers.
Small business needs customers. Without qualified customers, it would be hard
for any type of business (big or small) to survive in the long run. While there
are many reasons as to why you should use social media marketing for small
business to enhance and grow your company, the most obvious being, it will help
you win more customers. And help your company gain more prominence.
4. USE GOOGLE MY BUSINESS.
One of the most powerful marketing strategies for your small business is to
use Google My Business to your advantage. For businesses targeting
local markets, this platform is a powerful marketing medium. The listing
appears at the top half of the search page ahead of the search results.
So, try to get your small business in the top listings. If your marketing team can
get your business listings in the top 3 listings, you are bound to get an
enormous amount of traffic, which solely can bring you huge business without
spending much on ads.
5. RESEARCH KEYWORDS FOR SEO.
Search
Engine Optimization (SEO) is a
series of tactics used by marketers to obtain higher placements on the search
results pages of Google, Bing, Yahoo or other search engines in order to
increase visits to their website. The good news? It’s free! The bad news is
that it is also very tricky.
It can take a long time to start seeing results from your SEO strategies, but
it pays off in the long run. One of the easiest things you can do now to
increase your search engine traffic over time is keyword research. Keyword
research tools will tell you what words and phrases your target audience most
often uses when searching for information or products that your business can
provide.
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